For more than eight years I wrote a monthly column for the Denver Business Journal titled Marketing Strategies and Ask the Expert. The Ask the Expert column featured interviews I conducted with leading business experts like Larry Bossidy, Clayton Christensen, Guy Kawasaki, Seth Godin, and many more experts who offered timeless advice on topics related to management, marketing, branding, innovation, and career.

The list below includes just a few of the articles I wrote for my column, which were based on interviews with these amazing leaders.

Ask the Expert Columns

Former GE chief shares his thoughts on management trends

Denver Business Journal – by Monique Reece

Larry Bossidy is the former vice chairman of General Electric and the CEO of Allied Signal. He recently co-authored the bestseller, “Execution: The Art of Getting Things Done” with Ram Charan. I recently had the opportunity to talk with Bossidy after he spoke at The CU School of Business where he shared his thoughts on how process based strategy and execution have given the companies he has lead a competitive advantage. Bossidy explains it’s the execution of strategy that matters and is the difference behind companies that succeed and those that don’t.

Read more: Former GE chief shares his thoughts on management trends – Denver Business Journal

‘Just Do It’ campaign among Bedbury’s accomplishments

Denver Business Journal – by Monique Reece

Scott Bedbury was senior vice president of marketing at Starbucks from 1995-98. Prior to that, he was head of advertising for Nike, where he launched the “Just Do It” campaign.

A resident of Seattle, he is CEO of Brand-stream, an independent brand consultancy.

Read more: ‘Just Do It’ campaign among Bedbury’s accomplishments – Denver Business Journal

Christensen takes next step to help innovators succeed

Denver Business Journal – by Monique Reece

Clayton Christensen is the author of “The Innovator’s Dilemma” and the recently published “The Innovator’s Solution.” He is the Robert and Jane Cizik Professor of Busi-ness Administration, with a joint appointment in Technology and Operations Management and General Manage-ment, at Harvard Business School.

Read more: Christensen takes next step to help innovators succeed – Denver Business Journal

Watkins aims to help new company leaders get quick start

Denver Business Journal – by Monique Reece 

Michael Watkins is an associate professor of business administration at Harvard Business School, where he does research on leadership and coalition building. He also is the author of “Breakthrough Business Negotiation: A Toolbox for Managers,” co-author of “Right From the Start: Taking Charge in a New Leadership Role” and the author of “Leadership Transitions,” an HBSP eLearning Program. Watkins’ latest book is “The First 90 Days.” He is respected as an authority on leadership transitions — a brief but critical period in a new leader’s life.

Read more: Watkins aims to help new company leaders get quick start – Denver Business Journal

Companies should milk ‘Purple Cow’ concept

Denver Business Journal – by Monique Reece

Seth Godin is the author of several worldwide bestsellers, including “Linchpin,”  “Permission Marketing” and “Unleashing the Idea Virus.” He has contributed to more than 100 books and  also a columnist for Fast Company magazine, writing about change. Godin was founder and CEO of Yoyodyne, a leading interactive direct-marketing company, which Yahoo! acquired in 1998. I interviewed Godin about his book, “Purple Cow: Transform Your Business by Being Remarkable.”

Read more: Companies should milk ‘Purple Cow’ concept – Denver Business Journal  

Kumar: Differentiate company marketing with three Vs

Nirmalya Kumar is a professor of marketing, director of the Centre for Marketing and co-director of the Aditya V Birla India Centre at London Business School. He is the author of “Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation,” published by the Harvard Business School Press.

Read more: Kumar: Differentiate company marketing with three Vs – Denver Business Journal

Mauzy: Companies should foster creativity and innovation

Denver Business Journal – by Monique Reece

Jeff Mauzy is a consultant at Synectics, a 45-year-old, Cambridge, Mass.-based consulting firm that specializes in fostering creativity and innovation in business. He’s also chairman of Inventive Logic, a company that develops idea generation and problem-solving software, and lectures regularly on creativity at the MIT Sloan School of Management. Mauzy and Richard Harriman are the authors of “Creativity, Inc.: Building an Inventive Organization” (Harvard Business School Press).

Read more: Mauzy: Companies should foster creativity and innovation – Denver Business Journal

Gerber: Entrepreneurs need to be more than self

Denver Business Journal – by Monique Reece 

Michael Gerber of Santa Rosa, Calif., is an entrepreneur, author and speaker. He is chairman of E-Myth Worldwide, a resource for small business. He also is the author of “The E-Myth: Why Most Small Businesses Don’t Work and What to Do About It.” His sequel, “The E-Myth Revisited,” has been licensed in 23 languages, and is in its 10th printing, selling more than 1 million copies. He also has written “The E-Myth Manager,” “The Power Point,” “The E-Myth Physician,”  “The E-Myth Contractor” and “E-Myth Mastery”.

Read more: Gerber: Entrepreneurs need to be more than self-employed – Denver Business Journal

Moser: Brand roadmap can drive company’s marketing

Denver Business Journal – by Monique Reece

Mike Moser is a San Francisco-based branding expert and author of “United We Brand.” He is the co-founder of Goldberg Moser O’Neill advertising and has won more than 300 national and international marketing awards. After 25 years of advertising in the commercial sector, Moser now focuses on branding for nonprofit organizations.

Read more: Moser: Brand roadmap can drive company’s marketing – Denver Business Journal

Botti manages to balance musical, business aspects

Denver Business Journal – by Monique Reece

Chris Botti is a talented composer and charismatic performer. In addition to his solo recordings, he has performed and collaborated with several of the world’s best musicians and composers, including Sting, Paul Simon and Burt Bacharach. Columbia Records just released his ninth CD, “A Thousand Kisses Deep.” Botti is a native of Oregon and recently moved from Los Angeles to New York.

Read more: Botti manages to balance musical, business aspects – Denver Business Journal

Beckwith: Salespeople should change focus to solve problems

Denver Business Journal – by Monique Reece

Harry Beckwith is an expert in service marketing who splits his time between Minneapolis and San Diego. As a consultant, speaker and author, he advises companies on relationship marketing, branding and positioning. He is the author of “The Invisible Touch” and the recently published “What Clients Love,” and his critically acclaimed “Selling the Invisible” has appeared three consecutive years on the Business Week best-seller list.

Read more: Beckwith: Salespeople should change focus to solve problems – Denver Business Journal

Entrepreneurs’ coach shares his insights into success

Denver Business Journal – by Monique Reece

Dan Sullivan is the co-founder and president of Strategic Coach Inc., a $25 million company with headquarters in Toronto and Chicago. He is renowned as one of the most effective entrepreneurial coaches in America and offers valuable insights for anyone looking to sell their wares — or their vision.

Read more: Entrepreneurs’ coach shares his insights into success – Denver Business Journal

Charles Handy: Call me a philosopher, not a business guru

Charles Handy has been an oil executive, economist and professor at the London Business School. He is known as an eminent social philosopher and business guru. His books on organizations and the future, including “The Age of Unreason, The Age of Paradox,” and “The Elephant and the Flea” from Harvard Business Press, have sold more than 1 million copies worldwide.

Read more: Charles Handy: Call me a philosopher, not a business guru – Denver Business Journal

Expert shares his ideas to jumpstart businesses

Denver Business Journal – by Monique Reece

You could say that Doug Hall is in the “ideas industry.” Hall is the founder of Eureka! Ranch, a corporate innovation and research facility where people create new products and new ideas to grow their business.  A national study found that the average U.S. home uses 18 products or services Hall and his team have helped create. Prior to founding Eureka! Ranch, Hall was master marketing inventor at Procter & Gamble. This week, he releases a new book called “Jumpstart Your Business Brain,” which defines how to increase the probability of success for a new business idea. In the book, he introduces a new artificial intelligence technology called “Merwyn” — a scoring system for new ideas. I talked to Hall about problem solving, creativity and the fear of failure.

Read more: Expert shares his ideas to jumpstart businesses – Denver Business Journal

Expert discusses how to measure marketing

Denver Business Journal – by Monique Reece

Don Shultz was named by Sales and Marketing Magazine as one of the most influential people in sales and marketing in the 21st century. (The list also includes Dale Carnegie, Henry Ford and Edward Deming.) Shultz is a professor at the Kellogg School of Business at Northwestern University in Illinois and the author of nine books that focus on integrated marketing communication and measuring brand communication return on investment (ROI).

I asked him recently about these concepts and other trends facing marketers today:

Read more: Expert discusses how to measure marketing – Denver Business Journal

Energize your business with revolutionary ideas

Denver Business Journal – by Monique Reece

Guy Kawasaki is CEO of Garage.com and a former chief evangelist at Apple Computers. I caught up with Kawasaki at his Silicon Valley-based Garage.com. The company is one of the founding “dating services” for venture capitalists and entrepreneurs. Kawasaki has hardly come up for air the past year. Since 1999, Garage.com has helped more than 50 companies raise more than $130 million in venture capital. Kawasaki’s credo for creating and marketing new products and services is a powerful compilation of 10 credos that not only synthesize the essence of meritorious marketing, but do it in Kawasaki’s own unabashed and memorable style. Kawasaki is the James Dean of marketing — a rebel with a cause.

Read more: Energize your business with revolutionary ideas – Denver Business Journal

Zyman: Marketing is a science, not an art

Denver Business Journal – by Monique Reece

Editor’s Note: Sergio Zyman, known as the man behind the New Coke marketing strategy, is the author of “The End of Marketing As We Know It.” He spoke to Denver marketing professionals at the University of Denver’s Marketing Roundtable on Jan. 21 and had this conversation with marketing professional and Denver Business Journal columnist Monique Reece.

Read more: Zyman: Marketing is a science, not an art – Denver Business Journal

Expert discusses one-to-one strategy

Denver Business Journal – by Monique Reece 

Editor’s Note: This is the first in a series of two columns on one-to-one marketing, also known as “customer relationship management.” This first article features an interview with Don Peppers, partner in the Peppers and Rodgers Group. Don Peppers and his partner, Martha Rodgers, are among the most respected authorities in this field. Next month’s column will focus on ideas for implementation from their new book, “The One-to-One Field book.”

Read more: Expert discusses one-to-one strategy – Denver Business Journal

Every customer is different — are you?

Denver Business Journal – by Monique Reece

Editor’s Note: This article continues the series on customer relationship management. More information about this subject can be found in Don Peppers, Martha Rogers and Bob Dorf’s latest book, “The One to One Fieldbook: The Complete Tool Kit for Implementing a One-to-One Marketing Program.”

Read more: Every customer is different — are you? – Denver Business Journal

Entreprenuer shares insights on men and women

Denver Business Journal – by Monique Reece

Sandra Yancey is the founder and CEO of eWomenNetwork Inc., the largest source for connecting and promoting women and their businesses worldwide. Headquartered in Dallas, eWomenNetwork is the fastest-growing membership-based professional women’s networking organization in the U.S. In a recent interview, Yancey shared her thoughts on leadership and how men and women’s management styles differ.

Read more: Entreprenuer shares insights on men and women – Denver Business Journal

 

Marketing Strategies Columns

Columns by Monique Reece in The Denver Business Journal.